YankeeNets forms partnership with Yomiuri Shimbun

[backstop20]

nj.com 4/10/03

Yanks, Japan in venture

By Matthew Futterman

One day after Hideki "Godzilla" Matsui thrilled the Yankee Stadium crowd with a grand slam, the sports company YankeeNets announced a joint venture with a top Japanese media company to promote its brand in Japan.

The company is expected to help sell the Yankees brand, especially to younger fans, in baseball's top overseas market. It is similar to a venture YankeeNets has with the soccer club Manchester United.

Stephen S. Swindal, co-chairman of YankeeNets, and Hal Steinbrenner, a YankeeNets board member, will represent YankeeNets on the board of the new venture, a partnership between YankeeNets and Yomiuri Shimbun.

"This transaction demonstrates our ongoing commitment to expanding worldwide marketing and branding of our sports franchises and other U.S. and foreign franchises," Swindal said.

Yomiuri Shimbun owns the Yomiuri Giants baseball team. It also owns the largest circulation newspaper in the world, which bears the name of the parent company.

Copyright 2003 The Star-Ledger. Used by NJ.com with permission.


nydailynews.com 4/10/03

By Roger Rubin

YEN FOR YANKS: The Yankees have entered a joint venture with Japanese corporation Yomiuri Shimbun to market Yankees products in Japan. The venture will sell tickets, tours and merchandise.

All contents © 2002 Daily News, L.P.


nypost.com 4/10/03

By Paul Schwartz

YankeeNets and Yomiuri Shimbun - the largest circulation newspaper in the world - announced the formation of a join venture to create a sales company to promote professional sports in Japan.

Copyright 2003 NYP Holdings, Inc. All rights reserved.