Statistics On Face Value and Resale Price of 2012 Yankees Tickets

[EvanJ]

From an advertisement on another forum I found http://www.fanfreedom.org/wp-content.../SeatGeek1.png and I calculated the average price of 13 tickets with 1 purchased in each listed section (using the average of the highest and lowest value if a price range was given) along with the average resale price. All 13 sections had a majority of resold tickets sold for below face value and 11 sections had an average resale price that was below face value. My results were an average face value price of $105.81 and an average resale value of $83.26, which is 21.3% lower than face value. Note that this is for 1 ticket in each section and ignores the fact that different sections have different numbers of seats.

[StingrayJG]

My old section (229) having 74% sell under face at about an avg. of $14 less

That sounds like about what I remember. My 2011 FV was $70 and I'd routinely see them in the mid $50's, sometimes less.

I so don't miss those days.

Link from the OP:

[pacersyankees]

What this should tell the Yankees (whom I'm sure couldn't care less) is that the only sections that are even priced remotely in the ballpark (sorry) of their true value is the Grandstand seats as well as the Main level just past the infield.

Unless 30% or more of the Field & MVP plans cancel, they will make more money keeping the prices exactly where they are, as opposed to lowering them by 30%. This obviously ignores the fact that each person who attends a game will then shell out additional $$$ on concessions and will be one less empty seat to show on TV

If Levine was really smart (he's obviously not) they would use a large chunk of the luxury tax savings and do some massive price cutting on ticket prices. It will never happen, even if attendance really nosedives in the next couple of years

[YankeeSTH]

Does the Average Ticket Price over/under Face take into account the secondary market commissions for the buyer and seller? For example a $120 ticket selling on Stub Hub for $100 only nets the seller $85 and costs the buyer $110. So I wonder which Average Ticket Price is used in this Seat Geek Chart, $85, $100 or $110?

Link from the OP:

[bl73]

What this should tell the Yankees (whom I'm sure couldn't care less) is that the only sections that are even priced remotely in the ballpark (sorry) of their true value is the Grandstand seats as well as the Main level just past the infield.

Unless 30% or more of the Field & MVP plans cancel, they will make more money keeping the prices exactly where they are, as opposed to lowering them by 30%. This obviously ignores the fact that each person who attends a game will then shell out additional $$$ on concessions and will be one less empty seat to show on TV

If Levine was really smart (he's obviously not) they would use a large chunk of the luxury tax savings and do some massive price cutting on ticket prices. It will never happen, even if attendance really nosedives in the next couple of years

Just a thought: it could be that the data shows that fans selecting cheaper ticket options spend less at the ballpark.

[GordonGecko]

What this should tell the Yankees (whom I'm sure couldn't care less) is that the only sections that are even priced remotely in the ballpark (sorry) of their true value is the Grandstand seats as well as the Main level just past the infield.

From experience even the Grandstand are well over priced for most games. Even if you could come close to face on average, you'd have to sell all the good games and end up having to go to Monday nights against the Royals

[YankeeSTH]

From experience even the Grandstand are well over priced for most games. Even if you could come close to face on average, you'd have to sell all the good games and end up having to go to Monday nights against the Royals

That was not my experience at all in 2012. I was able to sell all games at least at face value and go to all the good games that I wanted to.

I only had one game that did not sell, which was a Friday night game in May against the Reds when Pettite was pitching for the second time back at Yankee Stadium which I thought was so friggin' odd, that's why it was so memorable. I wanted to go and couldn't for some reason, so put it up on StubHub late but thought it would sell quickly ... c'est la vie.

Overall, I did fine selling, went to more games than ever, became a bigger fan, went to games with my daughters (great quality time), they became bigger fans, they went with their friends, we had a great time!

This year, I plan to attend as many games as last year and my daughters want to attend more than last year. It's going to be a fun summer

The one thing I did last year and will NOT do this year, is I bought premium games in the STH presale on the Main and Jim Beam sections and thought I could sell them for a profit and that was a struggle to break even. I have a huge note on my computer to remind me NOT to buy tickets in the STH presale this year and I offer that to Forum members as advice to follow. Paying the advance game day price plus Ticketmaster fees makes it impossible to compete with the STHers selling on StubHub, I had to get very creative to sell my STH presale tickets at cost. Plus I bought tickets behind home plate on field level with my 50% off coupons for $150 instead of $300 and I was only able to break even on selling those on StubHub.

[NYY_72]

Not spending/wasting the time to back out all of the referenced price levels, relative over/under face levels, etc. But just a simple observation; some of those figures in the initial price range are too high. Stingray's $70 FV as an example. Another being full season face in sections 112 and 113 is 120/ea (aside from the first three rows). Max maybe 175/ea before TM fees for individual games. Price ranges given for other sections may or may not be similarly high; simply some examples. Fairly immaterial; just saying...

My old section (229) having 74% sell under face at about an avg. of $14 less

That sounds like about what I remember. My 2011 FV was $70 and I'd routinely see them in the mid $50's, sometimes less.

I so don't miss those days.

Link from the OP:

[YankeeSTH]

Not spending/wasting the time to back out all of the referenced price levels, relative over/under face levels, etc. But just a simple observation; some of those figures in the initial price range are too high. Stingray's $70 FV as an example. Another being full season face in sections 112 and 113 is 120/ea (aside from the first three rows). Max maybe 175/ea before TM fees for individual games. Price ranges given for other sections may or may not be similarly high; simply some examples. Fairly immaterial; just saying...

Looks like Seat Geek used single game advance purchase price for the initial price range, so if a seller is a full or partial STH they paid less. Look at Infield Grandstand, it says $32 and I paid $28
What is less clear is the resale price. If a ticket was resold at $100 on StubHub, the buyer paid $110 and the seller received $85. So which price is Seat Geek showing as the average ticket price over/under face?

[NYY_72]

Looks like Seat Geek used single game advance purchase price for the initial price range, so if a seller is a full or partial STH they paid less. Look at Infield Grandstand, it says $32 and I paid $28
What is less clear is the resale price. If a ticket was resold at $100 on StubHub, the buyer paid $110 and the seller received $85. So which price is Seat Geek showing as the average ticket price over/under face?

Agreed and appreciate your observation/question on the round turn commission costs for buyers and sellers.

I'm simply looking at, for example, the $200-$275 price range cited for some field level seats. You can get into at least some of those sections at $120/ea for FS, and individual games at $175/ea (maybe up to $190 with TM fees). In any case, direct from the team prices with fees for individual games are lower than their price range. So Seat Geek is starting with higher levels, etc - leading to a bunch of noise. Obviously the correct trend (overpriced relative to market), but it's at least somewhat misleading.

[YankeeSTH]

Agreed and appreciate your observation/question on the round turn commission costs for buyers and sellers.

I'm simply looking at, for example, the $200-$275 price range cited for some field level seats. You can get into at least some of those sections at $120/ea for FS, and individual games at $175/ea (maybe up to $190 with TM fees). In any case, direct from the team prices with fees for individual games are lower than their price range. So Seat Geek is starting with higher levels, etc - leading to a bunch of noise. Obviously the correct trend (overpriced relative to market), but it's at least somewhat misleading.

Now that the partial STH online SAS is over, the Yankees put the advance game day and game day prices up on the virtual venue. So, assuming the prices for 2013 are the same as 2012 (I can't find my 2012 price list), Section 112 has split pricing (front and rear) as low as $120/ticket for full season in rear but as high as $200 per ticket for the front advance game day price, the rear rows are $175 advance game day. So, Seat Geek used the $200.

Anyway, really just wanted to let everyone know the advance game day and game day prices are up on the virtual venue. I'm getting excited for the season to start

[longtimeyankeefan]

What this should tell the Yankees (whom I'm sure couldn't care less) is that the only sections that are even priced remotely in the ballpark (sorry) of their true value is the Grandstand seats as well as the Main level just past the infield.

Unless 30% or more of the Field & MVP plans cancel, they will make more money keeping the prices exactly where they are, as opposed to lowering them by 30%. This obviously ignores the fact that each person who attends a game will then shell out additional $$$ on concessions and will be one less empty seat to show on TV

If Levine was really smart (he's obviously not) they would use a large chunk of the luxury tax savings and do some massive price cutting on ticket prices. It will never happen, even if attendance really nosedives in the next couple of years

What this finding tells me is that people should not buy season tickets as an investment attempting to resell the tickets that they don't want to use on the secondary market and expect to make back their investment.

BTW - how many of you who did, in fact, resell your tickets at a profit (for example, the person who sold me the opening day tickets this year at a decent markup) report those profits to the IRS?

[Flushing Roots]

=
BTW - how many of you who did, in fact, resell your tickets at a profit (for example, the person who sold me the opening day tickets this year at a decent markup) report those profits to the IRS?

I don't think you're going to get a lot of responses to that question...

[longtimeyankeefan]

I don't think you're going to get a lot of responses to that question...

Actually, I just read in another thread that StubHub sends IRS Form 1099-Ks to their big sellers, so there is a tax element to this process that I had not considered.

I guess you can do the "I sold 40 tickets I bought at $40 face value = $1600 cost at $1750 gross less commissions of $250 = loss of $100 dance" for the IRS.

[GordonGecko]

I guess you can do the "I sold 40 tickets I bought at $40 face value = $1600 cost at $1750 gross less commissions of $250 = loss of $100 dance" for the IRS.

That's not a game you want to play. And showing losses on schedule C is always a bad idea because that's a common audit flag so if you're going to sell for any kind of volume you better make sure you come out on top. I've always declared my profits but the difference this year is both stubhub and paypal are going to be issuing 1099's. Stubhub I don't care about, but the paypal is going to be a pain because I don't just get ticket revenue from there there's also random ebay types sales and now I'm going to have to deal with that COGS accounting too

[Flushing Roots]

That's not a game you want to play. And showing losses on schedule C is always a bad idea because that's a common audit flag so if you're going to sell for any kind of volume you better make sure you come out on top. I've always declared my profits but the difference this year is both stubhub and paypal are going to be issuing 1099's. Stubhub I don't care about, but the paypal is going to be a pain because I don't just get ticket revenue from there there's also random ebay types sales and now I'm going to have to deal with that COGS accounting too

You mean this year as starting in 2013 with the SH & PP 1099s?